Image credit: https://www.istockphoto.com/illustrations/breaking-news-phone

Ever since the rise of social media, the landscape of news sharing and simply just the news itself has changed dramatically. The news cycle has essentially become 24/7, and we have access to more information than ever (whether that is good or bad for us is up for debate). Social media’s rise has given various people and organizations/companies the potential for large platforms, causing traditional news sites to often be seen as less important, and even in some extreme cases, untrusted. With this, we have seen the rise of the two-step theory, which suggests that people often look to opinion…


Image Credit: https://www.weforum.org/projects/value-in-media

When we consume media, a lot of us don’t tend to think about any potential biases it may be creating, or any biases that the media itself may have, and the impacts that it can have on us and our opinions and beliefs. The hypodermic needle (or “magic bullet”) theory states that media will inject specific messages and propaganda into people’s minds, like a needle or a bullet (Bajracharya). This is an interesting theory to ponder, as it really does make me think about how susceptible we can be to biases from what we consume.

Personally, I like to believe…


Emma Stone as Cruella. (Image Credit: Disney)

Introduction

On May 28th, Walt Disney Pictures will release their newest film, Cruella. The film adapts the infamous Dalmatian thief from the classic Disney animated film 101 Dalmatians (played in the new film by Emma Stone) as a young fashion designer in the 1970’s trying to make a name for herself, inevitably going through a transformation into the vivacious baddie we all know and love. The film will be following the hybrid release model, as the previous Disney film release Raya and the Last Dragon followed, and will release both in theaters and on Disney+ on May 28th, with a…


Image Credit: CPO Magazine

Here in the theme park/tourism industry, we want to make sure that we help people escape reality and have the vacation of a lifetime. Our social media pages are a great way to connect with guests and to promote new offers or attractions to guests. However, as with all interactions with guests, social media has its own set of rules and ethics that must be followed in order to avoid a crisis. We will also discuss plans and procedures in the case that a crisis does arise.

Ethics are important to have all the time, of course, but they are…


Image credit: Citadel.edu

Social media’s meteoric rise and expansion has caused quite a stir amongst humanity. A tool created with good intentions and benefits has seemingly become corrupted and malicious. Like many of the most complex things in life, social media has done a whole lot of good and a whole lot of bad. Social media has created positive social movements, helped to connect people from anywhere in the world, helped to share important information about the world, and can even bring great joy. However, social media has also poisoned democracy and given platforms to dangerous conspiracy theorists and extremists. …


Image Credit: Getty Images

The Nintendo Switch has quickly risen to become one of the top-selling consoles, beating out the Playstation 4 and Xbox One in 2020 (Price 2020). The console has gained many new fans due to the pandemic, and the catalog of Nintendo Switch-exclusive games, including the virally popular Animal Crossing: New Horizons, bolstered the decision to purchase a Switch over other competing consoles. The next move for Nintendo could be to market to a target demographic that is typically underserved in gaming: younger females. …


Image Credit: Nintendo

Nintendo is one of the most recognizable brands in the world, and the company has been at the forefront of the video game market since the 80’s. Their mascot, Mario, rivals characters such as Mickey Mouse in terms of recognition and popularity among children. Nintendo specializes in consoles and games aimed at families and children, often being more child-friendly than other game companies when it comes to interface features such as online friends and chats. Not to mention their kid-and-family-friendly franchises, such as Super Mario, Kirby, Pokémon, and Animal Crossing. Nintendo’s newest console, the Nintendo Switch, is a hybrid console…


Image Credit: Netflix

Companies all have different strategies for achieving business goals. Whether it’s through social media strategies or other marketing endeavors, all strategies work to benefit the company and to help them execute their vision and achieve their objectives. One such company is Netflix, one of the leading online streaming services. Netflix has clearly executed their vision to great success as they are one of the biggest and most recognizable companies in the world.

Netflix’s vision/company objective is very clear. Netflix’s company objective, as written on their website, is as follows: “At Netflix, we want to entertain the world. Whatever your taste…


Image Credit: FandomWire

Introduction

Social media marketing has become one of the most integral aspects of any marketing campaign, and the rise of social media has changed (and continues to change) how companies and brands market their products. This has also led to interesting innovations in the methods that are used in social media campaigns across various social platforms. One campaign that has done an interesting job in utilizing various platforms and strategies is Marvel Studios/Disney’s campaign for the new Disney+ series WandaVision.

WandaVision marks the highly-anticipated return of content from the Marvel Cinematic Universe (MCU) since the pandemic forced delays in content…


Image Credit: https://insidethemagic.net/2020/03/disney-plus-tips-and-hints-sp1/

Disney+ is an online streaming service that was launched by The Walt Disney Company on November 12th, 2019. The service serves as the exclusive streaming home of all properties owned by Disney, including Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Star Wars, and National Geographic. As one of the most popular brands and services around, it is important to keep social media pages up to quality and in line with the brand as well!

Our Voice

Disney+ strives to remain closely aligned with the Disney brand, albeit with a bit more self-awareness and modern tact as opposed to the main…

Madison P.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store